SERVICES
FMCG expertise to support business growth at all stages.
Below are some of the critical commercial questions we can help you answer.
Capability Training & Virtual General Manager
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COMMERCIAL
Growth Strategy
What is the best way to grow our business and how do we do it?
Commercial Modelling
What revenue and margin by market/channel/customer do we need to become profitable? What cash/investment is required to get there and when?
Value Chains (Product P&Ls)
What margins do retailers, distributors, sales agents need by channel by market?
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SALES
Sales Strategy
What’s the best way to sell to our consumer by channel and market? Direct or Distributors? Sales Agents? Who & How?
Price Strategy & Modelling
What pricing will give the best chance of ranging, and sustainable growth?
Presentations & Pitches
Retailers | Distributors | Investors
What information to include and how to present for max. impact?
A winning presentation to get your results.
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MARKETING
Brand Strategy
Is there a gap in market X? How to position our brand to own the space?
Product & Range Strategy
What product(s), features & benefits will have the greatest chance of success in channel X & customer Y?
Marketing Plan
How do we tell consumers about our brand & products? What do we say?
Alice Shopland | CEO & Founder, Angel Food