FIREPOWER FOR SMEs

For SMEs looking to accelerate growth and avoid costly mistakes. Access General Manager level FMCG expertise flexibly to suit your needs. Below are some of the questions we help answer.

  • COMMERCIAL

    Growth Strategy ​

    What is the best way to grow our business and how do we do it?​

    Commercial Modelling​

    What revenue and margin by market/channel/customer do we need to become profitable? What cash/investment is required to get there and when?​

    Value Chains (Product P&Ls)​

    What margins do retailers, distributors, sales agents need by channel by market? ​

  • SALES

    Sales Strategy​

    What’s the best way to sell to our consumer by channel and market? Direct or Distributors? Sales Agents? Who & How?​

    Price Strategy & Modelling​

    What pricing will give the best chance of ranging, and sustainable growth? ​

    Presentations & Pitches​

    Retailers | Distributors | Investors​

    What information to include and how to present for max. impact? ​

    A winning presentation to get your results.

  • MARKETING

    Brand Strategy​

    Is there a gap in market X? How to position our brand to own the space? ​

    Product & Range Strategy​

    What product(s), features & benefits will have the greatest chance of success in channel X & customer Y? ​

    Marketing Plan​

    How do we tell consumers about our brand & products? What do we say?

Alice Shopland | CEO & Founder, Angel Food

The strategy and plan Anna has helped us create will play an important part in the success of the next growth phase for Angel Food.”