
FIREPOWER FOR SMEs
For SMEs looking to accelerate growth and avoid costly mistakes. Access General Manager level FMCG expertise flexibly to suit your needs. Below are some of the questions we help answer.
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COMMERCIAL
Growth Strategy
What is the best way to grow our business and how do we do it?
Commercial Modelling
What revenue and margin by market/channel/customer do we need to become profitable? What cash/investment is required to get there and when?
Value Chains (Product P&Ls)
What margins do retailers, distributors, sales agents need by channel by market?
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SALES
Sales Strategy
What’s the best way to sell to our consumer by channel and market? Direct or Distributors? Sales Agents? Who & How?
Price Strategy & Modelling
What pricing will give the best chance of ranging, and sustainable growth?
Presentations & Pitches
Retailers | Distributors | Investors
What information to include and how to present for max. impact?
A winning presentation to get your results.
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MARKETING
Brand Strategy
Is there a gap in market X? How to position our brand to own the space?
Product & Range Strategy
What product(s), features & benefits will have the greatest chance of success in channel X & customer Y?
Marketing Plan
How do we tell consumers about our brand & products? What do we say?
Alice Shopland | CEO & Founder, Angel Food