CAPABILITY TRAINING

Group Training

FMCG Commercial, Sales & Marketing Essentials

A group training course jam packed with intel and key skills to set you up for success!

Session 1 | Proposition

Refining Your Proposition

Learn what makes a winning FMCG proposition, then check and refine yours to maximize success.

Part 1 | Consumer Positioning

Discuss the elements of a successful brand and product.

Part 2 | Customer Positioning

Understand the basics of retail category strategy; how a category is structured, what a category manager is looking for, how to position your brand to get ranged & sell.

Session 2 | Commercials

Knowing Your Numbers

Learn what it costs to win in retail and how to manage your pricing to maximize revenue & profitability.

Part 1 | Channel Pricing

Learn about channel pricing and how to optimize your pricing to maximize your revenue.

Part 2 | Value Chain

Review the costs to get your product to market; retailer margins, promo costs, distributor/sales agents, marketing investment. Learn about nuances by market, channel, customer.

Session 3 | Marketing

Convincing Your Consumer

Learn the elements of a robust marketing plan. Allowing you to develop/refine your own to better influence your consumers.

Part 1 | Strategy

Learn about consumer segmentation, targeting, positioning and objective setting.

Part 2 | Tactics

Discuss the different types of marketing activities and how they can be used to deliver a comprehensive plan to achieve your objectives.

Session 4 | Selling

Influencing Your Customer

Learn how to influence your customer, get ranged and achieve sell through.

Part 1 | Customer Engagement

Learn how to approach your customer for maximum impact from the very first contact.

Part 2 | Sales Presentation

Learn how to structure your sales presentation, what content to include and how to present for maximum impact and results.

Time - 4 x 4hr sessions | Dates - next course 24-27 March ‘25 | Location - Online | Cost – Standard Rate $1,600* +GST per person

* This workshop is registered in NZ with the RBPN. To explore if your business may be eligible for support (funding) get in touch!

Contact Us

Erin Todd | Founder, Baron Hasselhoff’s

“Literally essential! If you are in the food manufacturing business & want to get into supermarkets.”

Campbell Buchanan | Business Development Manager, Gropak.

“Anyone trying to develop an FMCG strategy should attend this course It’s also a great option for anyone looking to refine their Commercial, Sales or Marketing skills relevant for the FMCG industry.”

One 2 One Training

Tailored Commercial, Sales & Marketing training to close skills gaps and unlock potential growth faster.

Commercial

Growth Strategy 

What is the best way to grow our business and how do we do it?

Commercial Modelling

What revenue and margin by market/channel/customer do we need to become profitable? What cash/investment is required to get there and when?

Value Chains (Product P&Ls)

What margins do retailers, distributors, sales agents need by channel by market?

Sales

Sales Strategy

What’s the best way to sell to our consumer by channel and market? Direct or Distributors? Sales Agents? Who & How?

Price Strategy & Modelling

What pricing will give the best chance of ranging, and sustainable growth?

Presentations & Pitches

Retailers | Distributors | Investors

What information to include and how to present for max. impact?

A winning presentation to get your results.

Marketing

Brand Strategy

Is there a gap in market X? How to position our brand to own the space?

Product & Range Strategy

What product(s), features & benefits will have the greatest chance of success in channel X & customer Y?

Marketing Plan

How do we tell consumers about our brand & products? What do we say?